AI

How to improve personalisation and targeting in a fragmented customer journey

Mon, 29 Jun 2026 14:49:43 +0200

During the UBA Exchange Community Data & Tech session, experts from iO, Google and Publicis Groupe showed that AI can make personalisation more effective when it helps connect data, content and intent to create more relevant and more coherent customer journeys.

Data governance as a growth lever

Mon, 29 Jun 2026 13:08:01 +0200

At the UBA Exchange Community Data & Tech session, experts showed why marketing performance increasingly depends on trusted, well-governed data. The key message: brands do not win by collecting more data, but by using it more responsibly.

From agency to strategic partner: why evaluation is a key element of collaboration

Mon, 22 Jun 2026 10:47:28 +0200

Brands and agencies today operate in an increasingly complex context. Campaigns need to be faster, more consistent and more measurable. At the same time, budgets are under pressure, teams are often smaller and expectations are higher. In this reality, a classic client-supplier relationship is no longer enough. Brands need agencies that do not only execute, but also think along with them, challenge them and share responsibility for results. That is why it is important to evolve towards real strategic partnerships.