CMI

Les Binet on the cost of small thinking

Mon, 31 Aug 2026 11:10:59 +0200

At UBA Media Date 2026, Professor Les Binet delivered a blunt warning: the industry’s obsession with efficiency, narrow targeting and disposable creativity is producing smaller profits. The route back to growth is scale, supported by better budgeting, broader reach and creative work that compounds over time.

What 838 brand builders taught us about UBA. And where it should be heading

Thu, 13 Aug 2026 16:47:32 +0200

What does UBA need to offer to remain indispensable in a world where AI is rewriting the rules of marketing, budgets are under pressure, and knowledge is available everywhere?

That question was at the heart of our latest member survey, conducted together with Profacts.

We invited our members to tell us honestly where UBA delivers real value, where we still fall short and what they expect from us in the years ahead.

The response exceeded our expectations. No fewer than 838 professionals shared their views. Their feedback paints an encouraging picture, but it also challenges us to keep evolving.

Here are the insights that stood out most.

Why marketing effectiveness has never been more critical

Mon, 27 Jul 2026 15:04:45 +0200

Despite having access to more marketing data, dashboards and measurement tools than ever before, many advertisers still struggle to translate insights into better business decisions. According to new research from the World Federation of Advertisers (WFA) and Ebiquity, two-thirds of brand owners acknowledge they are not yet where they need to be when it comes to paid media measurement.