https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosThu, 09 Apr 2026 11:21:14 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>Images, videos, voices, visuals and texts generated or enhanced by AI are now part of the everyday reality for marketing teams. While this evolution offers new creative and operational opportunities, it also raises a key question for brands:&nbsp;when and how should the use of AI be made transparent to consumers?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leadersThu, 09 Apr 2026 11:21:14 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leaders <p>Artificial Intelligence is everywhere in advertising creation: images, videos, text, audio, chatbots, personalisation&hellip; But when do you need to indicate that content has been created or modified with AI? Here is an update on obligations that are already clear (deepfakes, virtual interactions) and on future transparency recommendations in Belgium and at European level.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/02/10/when-should-you-disclose-the-use-of-ai-in-advertisingWed, 11 Feb 2026 15:35:01 +0100https://www.ubabelgium.be/en/knowledge-hub/item/2026/02/10/when-should-you-disclose-the-use-of-ai-in-advertising <p>On 21 November 2025, the UBA Exchange Community Content explored the revolution of zero click-search and its impact on brands. Experts and professionals shared concrete insights to help strengthen visibility in a landscape dominated by artificial intelligence.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2025/12/02/how-can-you-adapt-to-the-rise-of-zero-click-searchMon, 01 Dec 2025 09:37:23 +0100https://www.ubabelgium.be/en/knowledge-hub/item/2025/12/02/how-can-you-adapt-to-the-rise-of-zero-click-search