https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosWed, 13 May 2026 13:49:11 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p data-start="60" data-end="289">AI is becoming a new intermediary between your customers and your brand. To be found, understood and recommended, your brand needs to provide clear context: structured data, reliable content and more tailored digital experiences.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/give-ai-context-to-improve-competitivenessWed, 13 May 2026 13:49:11 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/give-ai-context-to-improve-competitiveness <p><b>At the UBA Exchange Community session on Cross-Media Measurement and CIM ONE, Yannick Carriou, CEO of M&eacute;diam&eacute;trie, set the stage with a candid and highly nuanced keynote. His message was clear: while cross-media measurement is one of the most urgent priorities in today&rsquo;s media landscape, it is also one of the most complex, and progress will require patience, collaboration, and pragmatism.</b></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/05/why-true-cross-media-measurement-remains-a-challengeTue, 05 May 2026 08:48:32 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/05/why-true-cross-media-measurement-remains-a-challenge <p>AI is not just transforming how work gets done. It is reshaping the expectations, roles and value exchange between brands and agencies. As a result, many advertisers are reassessing what they expect from their agency partners and rethinking the way they collaborate. What should this collaboration look like going forward?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)Thu, 30 Apr 2026 09:39:15 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)