https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosMon, 27 Apr 2026 16:24:14 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>AI is not just transforming how work gets done. It is reshaping the expectations, roles and value exchange between brands and agencies. As a result, many advertisers are reassessing what they expect from their agency partners and rethinking the way they collaborate. What should this collaboration look like going forward?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)Mon, 27 Apr 2026 16:24:14 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5) <p>Agentic search is moving from answers to actions. In this 60 minutes session, Germain Deflandre, Co-founder &amp; Co-CEO at MentionLab, and Pierre Georges, Co-founder at MentionLab, explain why brand builders should prepare now as AI agents start comparing offers, filling forms and shaping who gets chosen.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-doMon, 20 Apr 2026 16:36:17 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/agentic-search-what-brands-must-do <p>In this session of 60 minutes on agentic AI in media campaigns, David Billings, Chief Strategy Officer at Empathy Lab by EPAM, explained how AI and agentic AI are changing media planning from a complex, fragmented process into a more connected way of working to plan smarter campaigns with stronger business impact.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/14/how-agentic-ai-reshapes-media-planningMon, 13 Apr 2026 16:26:07 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/14/how-agentic-ai-reshapes-media-planning