CMI

Why CIM ONE is not a global initiative

Mon, 13 Apr 2026 11:59:46 +0200

Glocalisation proves to be the preferred strategy when establishing a cross-media measurement methodology. This does not change the fact that the JICs (Joint Industry Committees) support and inspire one another, with the Belgian CIM taking a leading role in providing mutual assistance. A prelude to the UBA Exchange Community on CIM ONE, which will take place on 24 April.

How agentic AI reshapes media planning

Mon, 13 Apr 2026 16:26:07 +0200

In this session of 60 minutes on agentic AI in media campaigns, David Billings, Chief Strategy Officer at Empathy Lab by EPAM, explained how AI and agentic AI are changing media planning from a complex, fragmented process into a more connected way of working to plan smarter campaigns with stronger business impact.

Win-win for media and advertisers: why CIM ONE is more than a modern measurement tool

Tue, 31 Mar 2026 12:12:01 +0200

126,5 million euros between now and 2030: that is the additional value that CIM’s new hybrid measurement method has is store for the media landscape. At the very least, because the calculations focus solely on the quantifiable effects in the TV and video domain. And without being detrimental to advertisers, because thanks to a better understanding of the public higher returns lie on the horizon.