Brand Strategyhttps://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosThu, 30 Apr 2026 09:39:15 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 FeedBlog series - Brand-agency collaboration in times of AI. Four key insights. (1/5)<p>AI is not just transforming how work gets done. It is reshaping the expectations, roles and value exchange between brands and agencies. As a result, many advertisers are reassessing what they expect from their agency partners and rethinking the way they collaborate. What should this collaboration look like going forward?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5)Thu, 30 Apr 2026 09:39:15 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/28/blog-series-brand-agency-collaboration-in-times-of-ai.-four-key-insights.-(1-5) Advertising around schools: a clear framework for Out-of-Home<p>As part of the evolution of self-regulatory codes for alcoholic beverages and food products, the sector has recently strengthened its commitment to responsible communication, particularly around schools. To ensure a uniform and operational application, the partners of the sectoral agreements collaborated with the Association of Outdoor Advertising Operators (AEA) to develop an implementation note</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/advertising-around-schools-a-clear-framework-for-out-of-homeThu, 23 Apr 2026 15:32:17 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/advertising-around-schools-a-clear-framework-for-out-of-home Apply AI transparency in marketing communications: a practical guide for brand leaders<p>Images, videos, voices, visuals and texts generated or enhanced by AI are now part of the everyday reality for marketing teams. While this evolution offers new creative and operational opportunities, it also raises a key question for brands:&nbsp;when and how should the use of AI be made transparent to consumers?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leadersThu, 09 Apr 2026 11:21:14 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leaders