https://www.ubabelgium.be/en/nl-NL(c) 2006 ProcuriosMon, 20 Apr 2026 17:23:47 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>As part of the evolution of self-regulatory codes for alcoholic beverages and food products, the sector has recently strengthened its commitment to responsible communication, particularly around schools. To ensure a uniform and operational application, the partners of the sectoral agreements collaborated with the Association of Outdoor Advertising Operators (AEA) to develop an implementation note</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/advertising-around-schools-a-clear-framework-for-out-of-homeMon, 20 Apr 2026 17:23:47 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/21/advertising-around-schools-a-clear-framework-for-out-of-home <p>Images, videos, voices, visuals and texts generated or enhanced by AI are now part of the everyday reality for marketing teams. While this evolution offers new creative and operational opportunities, it also raises a key question for brands:&nbsp;when and how should the use of AI be made transparent to consumers?</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leadersThu, 09 Apr 2026 11:21:14 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/04/09/apply-ai-transparency-in-marketing-communications-a-practical-guide-for-brand-leaders <p><strong>How do players such as Ads &amp; Data, DPG Media Advertising and Vlaamse Audiovisuele Regie (VAR) view developments in the field of media measurements? Experiential experts Rikkert Van Loo, Tim Van Doorslaer and Alex Thor&eacute; discuss the matter.</strong></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/03/09/cross-media-measurements-with-an-eye-for-effectivenessMon, 09 Mar 2026 15:01:13 +0100https://www.ubabelgium.be/en/knowledge-hub/item/2026/03/09/cross-media-measurements-with-an-eye-for-effectiveness