<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>E-commerce &amp; sales</title><link>https://www.ubabelgium.be/en/</link><description></description><language>nl-NL</language><copyright>(c) 2006 Procurios</copyright><lastBuildDate>Wed, 07 Jan 2026 18:11:31 +0100</lastBuildDate><docs>http://blogs.law.harvard.edu/tech/rss</docs><generator>Procurios RSS2 Feed</generator><item><title>9 Customer experience trends for 2026 and beyond</title><description>&lt;p&gt;Customer experience is entering a new phase. Not an incremental one, but a structural shift. AI is no longer a tool on the sidelines, it&amp;rsquo;s becoming part of how customers search, decide, buy, complain, connect, and even feel.&amp;nbsp;&lt;br /&gt;Below are nine trends that will shape customer experience in 2026 and beyond. Some are uncomfortable. All of them are unavoidable.&lt;/p&gt;</description><link>https://www.ubabelgium.be/en/knowledge-hub/item/2025/12/16/9-customer-experience-trends-for-2026-and-beyond</link><pubDate>Wed, 07 Jan 2026 18:11:31 +0100</pubDate><guid isPermaLink='true'>https://www.ubabelgium.be/en/knowledge-hub/item/2025/12/16/9-customer-experience-trends-for-2026-and-beyond</guid><media:content url="https://www.ubabelgium.be/l/library/download/urn:uuid:b45c3c5d-c9d3-494e-adb3-77067888132c/istock-2228549496.jpg" type="image/jpeg" medium="image"  duration="10"> </media:content></item></channel></rss>