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From influence to impact: how to build an effective public affairs strategy

How to develop a public affairs strategy that is both relevant and impactful?

Master Class English

Introduction

In today’s fast-evolving regulatory environment, companies need to engage with policymakers, regulators, and stakeholders effectively. In this Master Class, public affairs expertFilipBuntinxwill provide insights into how organisations can successfully navigate political landscapes, build relationships with decision-makers, and influence policy debates. 

This interactive session will include real-world case studies, best practices, and practical tools to help participants develop a strategic approach to public affairs. Whether you're new to the field or looking to refine your skills, this Master Class will equip you with the knowledge tomove from influencetoimpact.

What will you learn?

  • Understanding the policy cycle – How and when to engage with government and regulatory bodies. 
  • Effective stakeholder engagement – Building credibility and trust with policymakers, industry groups, and civil society. 
  • Advocacy strategies that work – Crafting compelling narratives and influencing public discourse. 
  • Managing risks and opportunities – Anticipating regulatory trends and mitigating reputational risks. 
  • Public affairs in the digital age – The role of media, social platforms, and AI in shaping policy discussions.

For whom?

Public affairs, communication and corporate affairs managers, NGO & associations representatives, marketing and brand leaders

Language

The training and presentation will be conducted in English.
Participants may respond in the language of their choice.

Speakers

  1. Filip Buntinx

    Filip Buntinx

    Public Affairs & Corporate Communications Expert at Akkanto

    FilipBuntinxis a seasoned public affairs professional with deep expertise in government relations, stakeholder engagement, and regulatory strategy. With a background in the Belgian Parliament and extensive experience in public affairs roles across industries, he has helped companies, industry federations, and multinational organisations navigate complex political landscapes. 

    Having worked at the intersection of business and policy,Filip understands how to bridge the gap between corporate interests and regulatory realities. He has advised organisations on legislative processes, advocacy campaigns, and reputation management, ensuring they build constructive relationships with policymakers and other key stakeholders. 

    With a career spanning government, consultancy, and in-house public affairs leadership,Filipbrings a unique perspective on how organisations can proactively shape policy debates and position themselves as credible voices in public discourse. His approach combines strategic insights with hands-on experience in lobbying, crisis communication, and corporate diplomacy.

Register

Sorry, the registration period is over.

Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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