Global marketers seek a new model for insights

Research identifies key changes required to make insights more effective partners in driving brand growth

New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights teams.
The Future of Insights project, developed in partnership with the WFA’s insights partner, BrainJuicer, reveals a huge opportunity for insights transformation and for insights leaders to become drivers of brand growth.