A survey looking at a number of critical areas relating to social media marketing, including:
• how much companies are spending on social media marketing globally;
• how common social media command centres are, and how they work/are resourced;
• what types of social technology are being deployed by marketers;
• how areas such as social CRM and social commerce are evolving;
• how brands are integrating UGC into their social media marketing.
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WFA Global Social Media Marketing 2016
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