Spotlight on Customer Experience Event by Kantar & UBA
A benchmark of meaningful difference in CX
For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.
Introductie
The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:
- Execution – the functional elements
- Connection – the on-going relationship
- Emotion – the more human aspects of such a relationship
Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.
Highlights
- Opening Keynote: Discover how to make a meaningful difference in customer experience with insights from Steven Van Belleghem, a renowned thought leader in customer-centric strategies.
- Study Insights: Gino De Vooght, Director of CX at Kantar, will unveil the key findings of the CX Benchmark study, providing you with a comprehensive understanding of the current customer experience landscape.
- Inspiring Cases: Learn from the real-world experiences of leading brands like Ikea and Argenta, who are at the forefront of delivering exceptional customer experiences.
Programma
Welcome
Opening keynote by Steven Van Belleghem
Presentation of the CX Benchmark study and its key insights by Kantar
Break
Karel Peersman Manager Merk & Campagnes bij Essent.be
Esther Hendrickx Customer Experience Expert bij Argenta
Presentation of 2 CX cases by Ikea & Argenta
Q&A
Networking lunch
Sprekers
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Esther Hendrickx
Customer Experience Expert bij Argenta10 years at Argenta within process management, business analysis, strategic marketing, and customer experience.
Esther works within the team ‘’Family & Protection” that focusses on the products and customer experience of daily banking and insurances. As a Customer Experience Expert she is responsible for optimizing customer experiences, by listening to customers, identifying their needs and translate them concretely into appropriate strategic policies and actions.
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Gino De Vooght
Director CX bij Kantar Insights NVGino begon zijn carrière als academisch onderzoeker in de cognitieve psychologie en maakte daarna de overstap naar markt/consumenten-onderzoek. Gedreven door een passie voor het begrijpen van menselijk gedrag, perceptie en besluitvorming, biedt Gino als CX Research Director bij Kantar zijn klanten inzichten en advies om hun 'business growth' te bevorderen door in te zetten op een Customer Experience Strategie die trouw blijft aan het merk, en die voor hun klanten een relevant verschil maakt (Meaningful Difference)
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Karel Peersman
Manager Merk & Campagnes bij Essent.be6 years at Argenta within the Marketing & Sustainability department.
As Manager Brand and Campaigns he and his team are responsible for developing and monitoring the Argenta brand, commercial customer communication and setting up all branding & performance campaigns.
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Steven De Smet
Head Of Customer Experience Belux bij IkeaSteven is a values driven professional with over 20 years of experience in marketing, communication and CX for high profile consumer brands. He has had the pleasure of working with brands like Black&Decker, Sony, and is currently Customer Manager for IKEA in Belgium. He firmly believes in a holistic and purpose led approach to brand building.
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Steven Van Belleghem
Founder bij Nexxworks & SnackbytesSteven heeft verschillende internationale bestsellers op zijn naam staan: The Conversation Manager, When Digital Becomes Human, Customers the Day after Tomorrow, en in 2020 verscheen The Offer You Can’t Refuse. Zijn passie is inspireren rond de customer experience van de toekomst. Steven gelooft dat ondernemers het hart van hun klanten enkel kunnen raken wanneer ze hen benaderen met empathie en als mens. Dat kan door in te zetten op de lange termijn en nieuwe technologie met gezond verstand te gebruiken. Succes is het logische gevolg van deze aanpak.
Als internationale keynote speaker gaf Steven al meer dan 1.500 presentaties in 45 verschillende landen. Geen wonder dat zijn YouTube-kanaal bijna 25.000 abonnees telt.
Inschrijven
Sorry, de aanmeldperiode is voorbij.
Prijzen
Free of charge
Interested in participating? Register before September, 12.
A maximum of 3 people from the same company can register.
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