Merken bouwen in de AI-race: overkom de hindernissen van je doelgroep

Dorien Deckers, Ipsos Senior Curator

24 juni 2025

Artificiële intelligentie verandert bedrijven, producten en diensten razendsnel. Te midden van deze AI-race mogen we niet uit het oog verliezen hoe deze veranderingen de relatie met consumenten beïnvloeden. Hoe kijken consumenten naar AI-gedreven producten en reclame, en welke impact heeft gebruik van AI op hun vertrouwen in een merk? Uit de Ipsos 2025 AI Monitor blijkt dat de Belgische consument weinig vertrouwen heeft in het gebruik van AI door bedrijven en hier minder optimistisch tegenover staat.

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Merken bouwen in de AI-race: overkom de hindernissen van je doelgroep

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