Revenue Growth Management in 2026: precisie, doelgerichtheid en winstgevendheid

Peter Speltincx, Simon - Kucher Partner

13 januari 2026

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Na meerdere jaren van inflatie, volatiliteit en verstoord consumentengedrag is Revenue Growth Management (RGM) een strategische noodzaak geworden voor merken en retailers. Nu, in 2026, wordt groei moeilijker te realiseren: prijsverhogingen zijn niet langer vanzelfsprekend, de concurrentie neemt toe en consumenten maken bewustere keuzes, zijn meer op waarde gericht en laten zich bij hun aankopen sterker leiden door emotie.

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stg_traffic_source_priority	Piwik PRO	Stores the type of traffic source that explains how the visitor reached your website.	30 minutes
stg_utm_campaign	Piwik PRO	Stores the name of the campaign that directed the visitor to your site.	session

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li_sugr	LinkedIn	Used to make a probabilistic match of a user's identity.	90 days
lidc	LinkedIn	To facilitate data center selection.	1 day
pbVisitorID	UBA	Identification of returning visitors	1 year

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sp_m	Spotify	Required to ensure the functionality of the integrated Spotify plugin.	180 days
sp_t	Spotify	Required to ensure the functionality of the integrated Spotify plugin.	180 days

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Revenue Growth Management in 2026: precisie, doelgerichtheid en winstgevendheid

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