Agentic search: wat merken nu moeten doen

Grégory Marchandise, UBA Domain lead Data & Technology and Content

21 april 2026

Agentic search evolueert van antwoorden naar acties. In deze 60 minutes sessie leggen Germain Deflandre, Co-founder & Co-CEO bij MentionLab, en Pierre Georges, Co-founder bij MentionLab, uit waarom merkenbouwers zich nu moeten voorbereiden nu AI-agents offertes vergelijken, formulieren invullen en mee bepalen welk merk gekozen wordt.

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Agentic search: wat merken nu moeten doen

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