De socialemediastrategie moet sterker geïntegreerd worden in de customer journey

Grégory Marchandise, UBA Domain lead Data & Technology and Content

23 juni 2026

De Social Media & Influencer Barometer (SMI) Barometer 2026 toont dat Belgische consumenten sociale media, influencers, podcasts en artificiële intelligentie steeds vaker op een complementaire manier gebruiken. Voor merken ligt de uitdaging niet langer in het kiezen van één kanaal, maar in het bepalen van de juiste rol voor elk platform binnen de customer journey.

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De socialemediastrategie moet sterker geïntegreerd worden in de customer journey

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