BPX en VIA vragen Vlaamse overheid en Fédération Wallonie Bruxelles om in Belgische media te adverteren

Luc Eeckhout, Manager Media & Agencies

6 oktober 2026

In zijn keynote op de State of the Union riep Gauthier Elslander, Managing Director van Belgian Publishing Xperience (BPX), overheden op hun advertentiebudgetten anders te besteden. Volgens hem moet niet alleen het bereik van een campagne tellen, maar ook de kwaliteit van het medium dat publiek geld er voor krijgt.

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BPX en VIA vragen Vlaamse overheid en Fédération Wallonie Bruxelles om in Belgische media te adverteren

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