De grootste bedreiging voor lokale media is niet een gebrek aan kwaliteit, maar een gebrek aan eenvoud

Luc Eeckhout, Manager Media & Agencies

6 oktober 2026

Hoe houdt de Belgische media- en reclamesector stand in een markt waarin internationale platformen het grootste deel van de advertentie-investeringen aantrekken en artificiële intelligentie nieuwe vragen oproept? Tijdens de State of the Union op 28 september 2026 in de prestigieuze Villa Empain brachten het CIM en de Raad voor Reclame de sector samen rond een gemeenschappelijk doel: samenwerking concreet maken en het vertrouwen van de consument verdienen.

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De grootste bedreiging voor lokale media is niet een gebrek aan kwaliteit, maar een gebrek aan eenvoud

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