Strategisch denken en upskilling als prioriteiten in marketing in het AI-tijdperk

WFA, World Federation of Advertisers

6 oktober 2026

AI verandert misschien de manier waarop marketingwerk wordt uitgevoerd, maar verhoogt tegelijk de waarde van vaardigheden die technologie niet gemakkelijk kan repliceren. Onderzoek van WFA wijst strategic thinking aan als het grootste talenttekort in de sector en waarschuwt dat organisaties mogelijk meer moeite zullen hebben om hun medewerkers bij te scholen dan om toegang te krijgen tot nieuwe technologie.

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Strategisch denken en upskilling als prioriteiten in marketing in het AI-tijdperk

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