Results on Global Social Media Marketing : 2016


WFA Survey

A survey looking at a number of critical areas relating to social media marketing, including:

• how much companies are spending on social media marketing globally;
• how common social media command centres are, and how they work/are resourced; 
• what types of social technology are being deployed by marketers;
• how areas such as social CRM and social commerce are evolving; 
• how brands are integrating UGC into their social media marketing.

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