Magie, vertrouwen, co-creatie, information overload, authenticiteit, menselijkheid, emoties, om maar enkele van de kernwoorden te noemen die aan bod kwamen tijdens de UBA Trends Day.
We bundelden alle informatie voor u, zodat u de opgedane kennis in uw bedrijf kan omzetten en delen met de collega's.
Samen met Mediahuis Connect bieden we u alle key takeaways van 16 maart in een must-read e-book. Ontdek interviews met de sprekers en merkenbouwers, reacties op trends vandaag en morgen, de beste tweets van die dag en nog veel meer.
- Patrick Dixon, Chairman of Global Change ltd. Global Trends. The future of almost everything. link to presentation
- Andrew Davis, Founder Monumental Shift. Trends in Content Marketing: Bigger success. Less content. link to presentation
- Maria Mujica, Latam Regional Marketing Director Mondelez. Trends in Organisation. Fly Fearless, a new approach to unleash creativity. (presentation not available)
- Charles Stryker, President Venture Development Center. Trends in Big Data and Analytics. New tools for a smart future.(slides attached)
- Bob Liodice, President & CEO ANA (Association of National Advertisers in the US). Trends in Digital. Fighting ad fraud.
video presentation (+ slides attached) - Manu Beers & Michael Dujardin, Founder Tomorrowland & head of Media & Marketing Tomorrowland. Trends in Xperience Marketing. Tomorrowland, more than a festival. (presentation not available)
- Peter Hubbell, CEO BoomAgers. Trends in Generational Marketing. Getting better with age.(slides attached)
- Gerd Leonhard, CEO The Futures Agency. Trends in Technology. Technology vs. Humanity. (slides attached)
- Kevin Allocca, Head of Culture and Trends, YouTube. Trends in Video. From viral video to new entertainment. (presentation not available)
- Mediahuis en Wearethewords waren onze content partners. U kan het verslag van Wearethewords (in het Frans) alvast lezen. Mediahuis maakt een e-book, die krijgt u volgende week nog in uw mailbox.
- Kanaal Z maakte een videoreportage die vanaf deze avond te bekijken is op Z-Cocktail
- En op onze Facebook pagina kan u de fotoreportage bekijken
Documenten
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UBATrendsDay2017 ebookFR.pdf
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UBATrendsDay2017 ebook NL.pdf
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20170316_uba_trends_day_gerd_leonhard_.pdf
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20170316_uba_trends_day_peter_hubbell.pdf
This document is only available for members
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20170316_uba_trends_day_bob_liodice.pdf
This document is only available for members
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20170316_uba_trends_day_charles_stryker.pdf
This document is only available for members
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Presentation Andrew Davis
This document is only available for members
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Presentation Patrick Dixon
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