Magie, confiance, co-création, surcharge d'information, authenticité, humanité, émotions, sont quelques-uns des mots-clés qui ont jalonné l'UBA Trends Day.
1434 personnes ont participé à cette journée passionnante et inspirante sur les tendances en marketing et communication.
Nous vous offrons, en collaboration avec Mediahuis Connect, tous les enseignements du 16 mars 2017, rassemblés dans un e-book qu’il faut absolument avoir lu. Découvrez les interviews avec les orateurs et architectes de marques, les réactions aux tendances d’aujourd’hui et de demain, les meilleurs tweets, et bien plus encore
- Patrick Dixon, Chairman of Global Change ltd. Global Trends. The future of almost everything. link to presentation
- Andrew Davis, Founder Monumental Shift. Trends in Content Marketing: Bigger success. Less content. link to presentation
- Maria Mujica, Latam Regional Marketing Director Mondelez. Trends in Organisation. Fly Fearless, a new approach to unleash creativity. (presentation not available)
- Charles Stryker, President Venture Development Center. Trends in Big Data and Analytics. New tools for a smart future.(slides attached)
- Bob Liodice, President & CEO ANA (Association of National Advertisers in the US). Trends in Digital. Fighting ad fraud. video presentation (+ slides attached)
- Manu Beers & Michael Dujardin, Founder Tomorrowland & head of Media & Marketing Tomorrowland. Trends in Xperience Marketing. Tomorrowland, more than a festival. (presentation not available)
- Peter Hubbell, CEO BoomAgers. Trends in Generational Marketing. Getting better with age.(slides attached)
- Gerd Leonhard, CEO The Futures Agency. Trends in Technology. Technology vs. Humanity. (slides attached)
- Kevin Allocca, Head of Culture and Trends, YouTube. Trends in Video. From viral video to new entertainment. (presentation not available)
- Mediahuis et Wearethewords étaient nos partenaires de contenu. Vous pouvez déjà lire l’aperçu des leçons tirées du congrès par Wearethewords.
- Le reportage de Canal Z sur l'UBA Trends Day sera diffusé dès ce soir dans la section Z Cocktail.
- Le reportage photo est diponible sur notre page Facebook.
- Vous pouvez lire les tweets via #ubatd
Documents
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UBATrendsDay2017 ebookFR.pdf
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UBATrendsDay2017 ebook NL.pdf
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20170316_uba_trends_day_gerd_leonhard_.pdf
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20170316_uba_trends_day_peter_hubbell.pdf
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20170316_uba_trends_day_bob_liodice.pdf
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20170316_uba_trends_day_charles_stryker.pdf
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Presentation Andrew Davis
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Presentation Patrick Dixon
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