Is segmentation dead? Long live segmentation.

Al decennia lang is segmentatie een van de krachtigste instrumenten in het arsenaal van de insight-professional. Toch werken veel organisaties nog steeds met benaderingen die zijn ontworpen voor een heel andere wereld.

Nu het consumentengedrag steeds veranderlijker wordt, data-ecosystemen complexer worden en AI geheel nieuwe mogelijkheden biedt, rijst een fundamentele vraag: evolueren onze segmentatiemethoden snel genoeg om relevant te blijven?

Sluit je aan bij de UBA Exchange Community CMI voor een inspirerende verkenning van hoe segmentatie wordt heruitgevonden. Van op behoeften gebaseerde modellen en hybride data-benaderingen tot AI-aangedreven toepassingen en implementatie binnen organisaties: we bespreken hoe segmentatie kan evolueren van een onderzoeksresultaat naar een strategische bedrijfscompetentie.

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Is segmentation dead? Long live segmentation.

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