Name: Brand activation strategy
Start: 2026-03-24T13:30:00+01:00
End: 2026-03-24T16:30:00+01:00
Location: UBA Buro & Design Center

Brand activation strategy

Hoe jouw merk strategisch activeren?

Master Class Engels

Wanneer 24 maart 2026
13:30 - 16:30

Locatie UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Sprekers

Igor Nowé
Marketing consultant & lecturer bij Valuemarketing / Odisee / Karel de Grote Hogeschool / KULeuven
Igor Nowé heeft verschillende functies bekleed bij diverse nationale en internationale bedrijven. Zo startte hij zijn carrière als project manager bij Nedlloyd Districenters, om vervolgens Junior Account Manager te worden bij de Duitse wasmiddelen-, cosmetica en lijmgigant Henkel. H...

Igor Nowé
Marketing consultant & lecturer bij Valuemarketing / Odisee / Karel de Grote Hogeschool / KULeuven

Igor Nowé heeft verschillende functies bekleed bij diverse nationale en internationale bedrijven. Zo startte hij zijn carrière als project manager bij Nedlloyd Districenters, om vervolgens Junior Account Manager te worden bij de Duitse wasmiddelen-, cosmetica en lijmgigant Henkel. Het werd hem vrij vlug duidelijk dat “marketing” zijn stokpaardje zou worden. Zijn marketingcarrière zette hij vervolgens verder bij Diageo, de marktleider in sterke dranken om uiteindelijk te eindigen als Marketing Director bij Carlsberg Importers en Valuable Savours Company (VA.S.Co).

Gepassioneerd door het vak en vol expertise zette Igor Nowé de stap naar de academische wereld. Hij is momenteel docent Marketing aan de hogescholen Odisee (Brussel) en Karel de Grote (Antwerpen). Hij doceert tevens B2B, strategie en brand activation aan Ehsal Management School te Brussel en brand activation in het MBA programma van Flanders Business School te Antwerpen (KULeuven).

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Prijzen

UBA-lid: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van jouw bedrijf.
Standaard: € 430 (excl. BTW).

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Brand activation strategy

Sprekers

Igor Nowé

Igor Nowé

Inschrijven

Prijzen

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