Name: Introduction to neuromarketing for creative effectiveness
Start: 2026-11-19T09:30:00+01:00
End: 2026-11-19T12:30:00+01:00
Location: UBA Buro & Design Center

Introduction to neuromarketing for creative effectiveness

Hoe maak je met neurowetenschappelijke inzichten je creatieve campagnes impactvoller?

Master Class Engels

Wanneer 19 november 2026
09:30 - 12:30

Locatie UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Sprekers

Lorien Verachtert
Strategic planner / Neuromarketeer bij LDV United
Lorien heeft een masterdiploma in computationele psycholinguïstiek (Universiteit Antwerpen) en in de neurolinguïstiek (Vrije Universiteit Brussel). Haar interesse in neuromarketing werd aangewakkerd tijdens een zomerschoolprogramma in cognitieve neurowetenschappen aan de Radboud Univers...

Lorien Verachtert
Strategic planner / Neuromarketeer bij LDV United

Lorien heeft een masterdiploma in computationele psycholinguïstiek (Universiteit Antwerpen) en in de neurolinguïstiek (Vrije Universiteit Brussel). Haar interesse in neuromarketing werd aangewakkerd tijdens een zomerschoolprogramma in cognitieve neurowetenschappen aan de Radboud Universiteit Nijmegen.

Na een postgraduaat aan de Belgian Advertising School startte ze als strateeg bij LDV United, een reclame- en communicatiebureau gevestigd in Antwerpen. Waar ze de afgelopen 6 jaar bouwde aan het overbruggen van de kloof tussen neurowetenschap en marketing.

In 2022 maakte Lorien deel uit van het programmacomité voor het Neuromarketing World Forum dat plaatsvond in Berlijn. Deze ervaring heeft haar passie voor het neuromarketingvak een boost gegeven en haar missie versterkt om bewustzijn te verspreiden over de mogelijke toepassingen ervan voor marketingeffectiviteit.

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Introduction to neuromarketing for creative effectiveness

Sprekers

Lorien Verachtert

Lorien Verachtert

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