Welke kansen bieden virtuele influencers voor merken?

Iva Filipovic, Senior Experience Consultant, Emakina, an EPAM company

13 december 2024

Virtuele influencer marketing ontwikkelt zich razendsnel. Dankzij vooruitgang in artificiële intelligentie (AI), augmented reality (AR), virtual reality (VR) en 3D-modellering ontstaat een nieuwe soort influencer: virtuele wezens. Deze AI-gestuurde personages veranderen merkstrategieën, zoals Iva Filipovic, Senior Experience Consultant bij Emakina, een EPAM-bedrijf, illustreert met inspirerende voorbeelden.

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