Zo maken merken duurzaamheid concreet

Corinne Mostaert, Director Innovation and sustainability @ Kantar Belgium Kantar

14 februari 2025

De vierde editie van Kantar’s Sustainability Sector Index is zojuist gepubliceerd en biedt waardevolle inzichten om merken te helpen bij hun duurzame transformatie. De studie benadrukt de cruciale rol van marketeers bij het vormgeven en communiceren van de duurzaamheidsstrategie van een bedrijf—waardoor deze niet alleen concreet, maar ook aantrekkelijk wordt voor consumenten.

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