Hoe AI marktonderzoek hervormt

Lien Justé, Haystack Consulting Business Advisor

16 juni 2025

We bevinden ons midden in een ingrijpende verandering binnen de insights- en intelligence-industrie. Aangedreven door artificiële intelligentie (AI) evolueren innovatieprocessen razendsnel. Ze worden slimmer, sneller en beter afgestemd op de noden van de consument. Vandaag delen we enkele kerninzichten over hoe AI het volledige innovatieproces transformeert, van ontdekking tot lancering.

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Hoe AI marktonderzoek hervormt

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