Data clean rooms: belangrijke inzichten van Belgische marketeers

Grégory Marchandise, UBA Domain lead Data & Technology and Content

4 september 2025

Nu third-party cookies verdwijnen, wordt datacollaboratie dé hefboom om marketing te versterken, targeting te optimaliseren en merken te laten groeien. Data clean rooms (DCR’s) winnen daarbij snel aan belang: ze combineren effectieve targeting met maximale bescherming van klantgegevens. Tijdens een recente UBA-rondetafel deelden marketeers uit verschillende sectoren hun ervaringen en inzichten.

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Data clean rooms: belangrijke inzichten van Belgische marketeers

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