Reclame voor voedingsmiddelen: vooruitblik naar 2026

Anne-Laure de Hults Manager Strategy & Sustainability - UBA

2 december 2025

Vanaf 1 januari 2026 treedt de Belgian Food Advertising Code in werking. Adverteerders, agentschappen en media moeten zich hier nu al actief op voorbereiden. Dit nieuwe kader legt strengere regels vast en biedt tegelijk de kans om communicatie rond voedingsmiddelen op een meer verantwoorde en maatschappelijk relevante manier aan te pakken.

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Reclame voor voedingsmiddelen: vooruitblik naar 2026

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