Vooruitzichten voor 2026: de consumententrends die je volgende briefing opnieuw definiëren

Christopher Sanderson, The Future Laboratory Co-founder

27 januari 2026

Bij The Future Laboratory is de toekomst ons vakgebied. Al meer dan twintig jaar helpen we organisaties om door onzekere tijden te navigeren door macrotrends en gedragsveranderingen te identificeren die bepalend zijn voor de toekomst. En ons toekomstonderzoek leert ons één ding met absolute zekerheid: het draaiboek dat de grootste merken van het afgelopen decennium heeft voortgebracht, is officieel achterhaald.

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Vooruitzichten voor 2026: de consumententrends die je volgende briefing opnieuw definiëren

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