Case Study Effie Awards 2025: hoe Mobile Vikings de markt veroverde zonder promo's

UBA Team

5 februari 2026

enews Effie 2025 Mobile Vikings visual.jpg

Mobile Vikings bewees met de bekroonde ‘Play it smart’-campagne dat groei mogelijk is in een verzadigde markt, ook zonder prijsverlagingen of promoties. De campagne, ontwikkeld door At-thetable en Essence Mediacom, leverde niet alleen indrukwekkende resultaten op, maar zette ook een schoolvoorbeeld neer van duurzame merkstrategie.

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Case Study Effie Awards 2025: hoe Mobile Vikings de markt veroverde zonder promo's

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