Marketing2030: UBA en WPP brengen de Belgische CMO-stem in het globale debat

UBA Team

10 februari 2026

Marketing staat vandaag voor strategische keuzes die de groei van morgen bepalen. Richting 2030 worden CMO’s geconfronteerd met fundamentele spanningsvelden: korte versus lange termijn, menselijke creativiteit versus technologie, en globale schaal versus lokale relevantie.

Vanuit die realiteit werd Marketing2030 gelanceerd: een ambitieus internationaal initiatief dat wil bepalen hoe marketing zich moet organiseren en ontwikkelen om duurzame businessgroei te realiseren richting 2030.

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Marketing2030: UBA en WPP brengen de Belgische CMO-stem in het globale debat

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