Wanneer moet je het gebruik van AI in reclame vermelden?

Grégory Marchandise, UBA Domain lead Data & Technology and Content

10 februari 2026

Artificiële Intelligentie duikt overal op in de creatieve reclameproductie: beelden, video’s, teksten, audio, chatbots, personalisatie… Maar wanneer moet je aangeven dat content is gemaakt of aangepast met AI? Een stand van zaken over de verplichtingen die al duidelijk zijn (deepfakes, virtuele interacties) en over de toekomstige aanbevelingen rond transparantie in België en op Europees niveau.

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Wanneer moet je het gebruik van AI in reclame vermelden?

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