Nick Manning: “Adverteerders moeten hun budget zetten waar de brains zitten”

Griet Byl, Media Marketing Chief Editor

24 februari 2026

Onlangs organiseerde UBA een exclusief evenement in het prachtige kader van de Munt in Brussel. Gastspreker op deze editie van de CMO voices was de onafhankelijke Britse mediakenner, consultant en columnist Nick Manning. Voor het doek opging, mocht Griet Byl, chief editor van Media Marketing, hem enkele vragen stellen. Resultaat: een concentraat van bijzonder pertinente inzichten die de uitmuntendheid van het kader extra eer aandeden.

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Nick Manning: “Adverteerders moeten hun budget zetten waar de brains zitten”

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