JEP 2025: een snel, verantwoordelijk en gerespecteerd systeem

UBA Team

3 maart 2026

In 2025 bevestigt de Jury voor Ethische Praktijken inzake Reclame (JEP) de sterkte van het zelfreguleringssysteem in België. De campagne die de JEP in 2024 lanceerde om haar bekendheid bij het brede publiek te vergroten, leidde tot een uitzonderlijke stijging van het aantal dossiers. In 2025 is dit volume opnieuw teruggekeerd naar een stabieler niveau.

De onderliggende trends blijven echter duidelijk: sociale verantwoordelijkheid en reclame voor alcoholhoudende dranken domineren de behandelde dossiers.

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