Blogreeks - Samenwerking tussen merken en bureaus in tijden van AI: vier belangrijke inzichten (1/5)

Grégory Marchandise, UBA Domain lead Data & Technology and Content

28 april 2026

AI verandert niet alleen hoe werk wordt uitgevoerd. Het hertekent ook de verwachtingen, rollen en waarde-uitwisseling tussen merken en agencies. Daardoor herbekijken veel adverteerders wat ze verwachten van hun agency partners en hoe ze samenwerken. Hoe moet die samenwerking er in de toekomst uitzien?

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Blogreeks - Samenwerking tussen merken en bureaus in tijden van AI: vier belangrijke inzichten (1/5)

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