UMA-UBA Benchmark: hoe samenwerking de mediamix hertekent

Luc Eeckhout, Manager Media & Agencies

5 mei 2026

De nieuwste UMA-UBA Benchmark toont een stabilisatie van digital advertising in België en biedt tegelijk een meer transparante en volledige kijk op het medialandschap. Dankzij de versterkte samenwerking met publishers (BPX and Trustmedia) en regies (VIA) krijg je nieuwe inzichten in de evolutie van netto media-investeringen in België en wordt de veerkracht van lokale spelers onderstreept.

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UMA-UBA Benchmark: hoe samenwerking de mediamix hertekent

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