Hoe je personalisatie en targeting verbetert in een gefragmenteerde customer journey

Grégory Marchandise, UBA Domain lead Data & Technology and Content

30 juni 2026

Tijdens de UBA Exchange Community Data & Tech-sessie hebben experts van iO, Google en Publicis Groupe aangetoond dat AI personalisatie doeltreffender kan maken wanneer ze helpt om data, content en intentie met elkaar te verbinden en zo relevantere en coherentere customer journeys te creëren.

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Hoe je personalisatie en targeting verbetert in een gefragmenteerde customer journey

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