Wanneer is het verplicht om het gebruik van AI in reclame te vermelden?

Raad voor Reclame - Conseil de la Publicité

Grégory Marchandise, UBA Domain lead Data & Technology and Content

4 augustus 2026

Vanaf 2 augustus 2026 gelden nieuwe transparantieverplichtingen uit de Europese AI Act. Voor adverteerders, bureaus en andere communicatieprofessionals betekent dit dat bepaalde door artificiële intelligentie (AI) gegenereerde of gemanipuleerde reclame-inhoud duidelijk als zodanig moet worden aangeduid. Hieronder lichten we toe wat deze nieuwe verplichtingen inhouden en wanneer ze van toepassing zijn.

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Wanneer is het verplicht om het gebruik van AI in reclame te vermelden?

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