UBA vertegenwoordigt Europese adverteerders in debat over de toekomst van mediameting

Luc Suykens, CEO UBA CEO UBA

19 oktober 2026

De toekomst van onafhankelijke mediameting wordt vandaag op Europees niveau mee vormgegeven. Tijdens de consultaties van de European Board for Media Services vertegenwoordigde UBA-CEO Luc Suykens als enige de stem van de Europese adverteerders. Als spreker naast vertegenwoordigers van Google Europe en Netflix Europe verdedigde hij een duidelijk standpunt: Europa heeft gemeenschappelijke principes nodig, maar moet nationale markten voldoende flexibiliteit bieden om die in de praktijk toe te passen. Een belangrijk dossier waarin UBA rechtstreeks bijdraagt aan de Europese beleidsvorming.

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UBA vertegenwoordigt Europese adverteerders in debat over de toekomst van mediameting

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