Hoe je aandacht trekt, aan je merk verbindt en de impact ervan versterkt

Gabriella Harris, Kantar Insights Belgium Research Manager, Creative Expert

Sana Hussain, Kantar Insights Belgium Director, Brand and Creative, Creative Lead

10 november 2026

Opvallen is één uitdaging. Zorgen dat je merk er baat bij heeft, is een andere. Kantars analyse van de creaties van de finalisten van Effie Belgium 2026 onderzoekt hoe marketeers aandacht kunnen trekken, die aan hun merk kunnen verbinden en campagnes kunnen bouwen waarvan de uitingen elkaar versterken.

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Hoe je aandacht trekt, aan je merk verbindt en de impact ervan versterkt

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