Name: Role of different retail sales channels
Start: 2024-09-11T09:30:00+02:00
End: 2024-09-11T12:30:00+02:00
Location: UBA Buro & Design Center

Role of different retail sales channels

Hoe zet je verschillende verkoopkanalen optimaal in?

Master Class Nederlands

Wanneer 11 september 2024
09:30 - 12:30

Locatie UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Sprekers

Els Breugelmans
Hoogleraar bij KU Leuven
Prof. dr. Els Breugelmans is Gewoon Hoogleraar aan de faculteit Economie en Bedrijfswetenschappen van KU Leuven campus Antwerpen, waar zij verbonden is aan de Onderzoekseenheid Marketing Management. Haar wetenschapsonderzoek is gefocust op het empirisch modeleren van retail vraagstukken, waarbinn...

Els Breugelmans
Hoogleraar bij KU Leuven

Prof. dr. Els Breugelmans is Gewoon Hoogleraar aan de faculteit Economie en Bedrijfswetenschappen van KU Leuven campus Antwerpen, waar zij verbonden is aan de Onderzoekseenheid Marketing Management. Haar wetenschapsonderzoek is gefocust op het empirisch modeleren van retail vraagstukken, waarbinnen zij o.a. topics bestudeerd zoals omni-channel aankoopgedrag, retailer-producent relaties, en getrouwheidsprogramma’s. Haar onderzoek werd gepubliceerd in academische top-tijdschriften zoals Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing en Journal of Retailing. Ze wordt regelmatig door de media gevraagd om duiding te geven bij retail vraagstukken en werkt nauw samen met bedrijven en belangenorganisaties om haar academische inzichten te vertalen naar de praktijk.

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UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
UBA-lid | expertisepartner: € 215 (excl. BTW)
Standaard: € 430 (excl. BTW)

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Role of different retail sales channels

Sprekers

Els Breugelmans

Els Breugelmans

Inschrijven

Prijzen

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