Spotlight on Customer Experience Event by Kantar & UBA
A benchmark of meaningful difference in CX
For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.
Introduction
The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:
- Execution – the functional elements
- Connection – the on-going relationship
- Emotion – the more human aspects of such a relationship
Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.
Highlights
- Opening Keynote: Discover how to make a meaningful difference in customer experience with insights from Steven Van Belleghem, a renowned thought leader in customer-centric strategies.
- Study Insights: Gino De Vooght, Director of CX at Kantar, will unveil the key findings of the CX Benchmark study, providing you with a comprehensive understanding of the current customer experience landscape.
- Inspiring Cases: Learn from the real-world experiences of leading brands like Ikea and Argenta, who are at the forefront of delivering exceptional customer experiences.
Programme
Welcome
Opening keynote by Steven Van Belleghem
Presentation of the CX Benchmark study and its key insights by Kantar
Break
Karel Peersman Manager Merk & Campagnes chez Essent.be
Esther Hendrickx Customer Experience Expert chez Argenta
Presentation of 2 CX cases by Ikea & Argenta
Q&A
Networking lunch
Orateurs
-
Esther Hendrickx
Customer Experience Expert chez Argenta10 years at Argenta within process management, business analysis, strategic marketing, and customer experience.
Esther works within the team ‘’Family & Protection” that focusses on the products and customer experience of daily banking and insurances. As a Customer Experience Expert she is responsible for optimizing customer experiences, by listening to customers, identifying their needs and translate them concretely into appropriate strategic policies and actions.
-
Gino De Vooght
Director CX chez Kantar Insights NVGino a commencé sa carrière comme chercheur académique en psychologie cognitive avant de se tourner vers les études de marché et de consommation. Animé par une passion pour la compréhension du comportement humain, de la perception et de la prise de décision, Gino, en tant que CX Research Director chez Kantar, offre à ses clients des insights et des conseils pour stimuler leur croissance en développant une stratégie d’expérience client fidèle à la marque et créant une Meaningful Difference pour leurs clients.
-
Karel Peersman
Manager Merk & Campagnes chez Essent.be6 years at Argenta within the Marketing & Sustainability department.
As Manager Brand and Campaigns he and his team are responsible for developing and monitoring the Argenta brand, commercial customer communication and setting up all branding & performance campaigns.
-
Steven De Smet
Head Of Customer Experience Belux chez IkeaSteven is a values driven professional with over 20 years of experience in marketing, communication and CX for high profile consumer brands. He has had the pleasure of working with brands like Black&Decker, Sony, and is currently Customer Manager for IKEA in Belgium. He firmly believes in a holistic and purpose led approach to brand building.
-
Steven Van Belleghem
Founder chez Nexxworks & SnackbytesSteven est l’auteur de plusieurs best-sellers internationaux : The Conversation Manager, When Digital Becomes Human, Customers the Day after Tomorrow et, en 2020, The Offer You Can’t Refuse. Sa passion est d’inspirer autour de l’expérience client du futur. Steven est convaincu que les entrepreneurs ne peuvent réellement toucher le cœur de leurs clients qu’en les abordant avec empathie et en tant qu’êtres humains. Cela peut se réaliser en adoptant une vision à long terme et en utilisant les nouvelles technologies avec bon sens. Le succès découle naturellement de cette approche.
En tant que conférencier international, Steven a donné plus de 1.500 présentations dans 45 pays différents. Pas étonnant que sa chaîne YouTube compte près de 25.000 abonnés.
S'inscrire
La période d'inscription est terminée.
Prix
Free of charge
Cookies sur ce site web
Ce site web utilise les cookies pour bien fonctionner. Si vous désirez changer les cookies que nous pouvons utiliser, veuillez changer les paramètres des cookies. Vous pouvez consuler notre politique de confidentialité pour plus de détails sur notre utilisation de cookies.