BMW Klantbeleving: waar innovatie en service samenkomen

Georges Pagalis, BMW

14 oktober 2025

Bij BMW draait alles om beleving: niet alleen om de auto zelf, maar ook om het gevoel dat klanten ervaren vanaf het moment dat ze de showroom binnenstappen, van de showroom tot de serviceafdeling.
Met het vernieuwende concept Retail.Next zet BMW een grote stap richting de toekomst van klantrelaties: digitaal, persoonlijk en volledig afgestemd op de behoeften van de moderne bestuurder.
Het resultaat is een premiumervaring die het merk-DNA versterkt en de verwachtingen van de moderne klant overtreft.

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BMW Klantbeleving: waar innovatie en service samenkomen

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