Verbinding maken met klanten en impact meten

Luc Eeckhout, Manager Media & Agencies

21 oktober 2025

Media blijven een van de belangrijkste en meest complexe domeinen binnen marketinginvesteringen. Ze spelen een centrale rol in hoe merken hun publiek bereiken, boodschappen verspreiden via verschillende kanalen, en de doeltreffendheid van hun acties meten. Tijdens de recente UBA-rondetafel over Marketing Communication Effectiveness deelden CMO''s hoe zij media effectiever inzetten in een steeds gefragmenteerder landschap.

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