Mediatrends 2026: streaming en AI hertekenen het medialandschap

Luc Eeckhout, Manager Media & Agencies

16 december 2025

Tijdens de recente UBA Exchange Community op 3 december deelde Bart De Pauw (WPP Media) de belangrijkste trends die het Belgische en internationale medialandschap in 2026 zullen bepalen. Dit artikel brengt de opvallendste inzichten en momenten uit zijn keynote, van AI-gedreven content en de opmars van CTV tot nieuwe allianties en een dringende oproep tot lokale samenwerking.

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Mediatrends 2026: streaming en AI hertekenen het medialandschap

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