Mediainflatie koelt af in België

Luc Eeckhout, Manager Media & Agencies

21 april 2026

In de halfjaarlijkse WFA Outlook brengt WFA (World Federation of Advertisers) opnieuw een update over mediaprijsinflatie. Ook dit jaar bundelt UBA de belangrijkste inzichten en resultaten voor België en plaatst ze in perspectief met de buurlanden. Opvallend: de totale mediakosteninflatie daalt naar 4,3% in 2025, tegenover 5,1% in 2024. Deze neerwaartse bijstelling is een positieve evolutie die de verdere stabilisering van de markt bevestigt.

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Mediainflatie koelt af in België

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