Cross-platform video meting: een gids van TOVA Post-Buy voor adverteerders

Tim Van Doorslaer Head of Research, DPG Media Advertising

13 mei 2026

In het huidige versnipperde medialandschap is het meten van de werkelijke impact van uw reclamecampagnes op zowel traditionele televisie als streaming platformen een complexe uitdaging. Maak kennis met TOVA Post-Buy, een nieuw project van CIM om adverteerders een helderder, nauwkeuriger en eenduidig beeld te geven van hun video campagneprestaties.

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Cross-platform video meting: een gids van TOVA Post-Buy voor adverteerders

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