Name: Out-of-Home advertising in the age of data & AI
Start: 2027-05-25T09:30:00+02:00
End: 2027-05-25T12:30:00+02:00
Location: UBA Buro & Design Center

Out-of-Home advertising in the age of data & AI

Hoe kunnen affichage, locatie, data en programmatische aankoop je campagnes doeltreffender maken?

Master Class Frans Nederlands

Wanneer 25 mei 2027
09:30 - 12:30

Locatie UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Sprekers

Philippe Buyle

Head of Digital bij JCDecaux Belgium

Philippe Buyle leidt de digitale strategie van JCDecaux in België en Luxemburg. Zijn focus? Technologische opportuniteiten ontdekken en inzetten ten dienste van merken. Daarbij zet hij in op de verdere ontwikkeling van businessmodellen, aankoopmethodes en creatieve formats. Hij start zijn ...

Philippe Buyle
Head of Digital bij JCDecaux Belgium

Philippe Buyle leidt de digitale strategie van JCDecaux in België en Luxemburg.

Zijn focus? Technologische opportuniteiten ontdekken en inzetten ten dienste van merken. Daarbij zet hij in op de verdere ontwikkeling van businessmodellen, aankoopmethodes en creatieve formats.

Hij start zijn carrière in de reclamesector in 2009 bij De Persgroep Advertising. Na een periode aan adverteerderszijde bij de maritieme divisie van de Moorkens-groep (SUZUKI), gaat hij aan de slag bij Rossel Advertising. Daar draagt hij bij aan de digitale transformatie van de pers: van print naar web, mobiel en native advertising.

Sinds 2016 werkt hij bij JCDecaux, waar hij de transformatie van buitenreclame mee vormgeeft. Hij zet in op de evolutie naar een doelgroepgericht model, de groei van programmatic advertising, creatieve optimalisatie en de slimme integratie van Out-of-Home (OOH) in een volwaardige omnichannel mediamix.

Philippe staat bekend om zijn toekomstgerichte visie op media en combineert daarbij marketing, technologie en creativiteit.

Daarnaast is hij bestuurder bij BMMA en deelt hij zijn expertise als gastdocent binnen de Executive Master in Digital Marketing & Sustainable Strategies aan de Solvay Brussels School of Economics & Management en tijdens de opleidingen van CommPass.

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Out-of-Home advertising in the age of data & AI

Sprekers

Philippe Buyle

Philippe Buyle

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