Tijd om de controle terug te nemen

Luc Eeckhout, Manager Media & Agencies

2 december 2025

Tijdens de “Advertising: Who Cares?” Summit in Londen op 16 oktober 2025 gaf Nick Manning, medeoprichter van Media Agency en oprichter van Encyclomedia International, een krachtige keynote over een kantelpunt in onze sector: een moment waarop platformgiganten het spel domineren en de reclame effectiviteit in crisis verkeert. Hieronder volgen, in vijf punten, de belangrijkste boodschappen van Nick Manning.

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